Stop context switching so important things stop slipping
I help CEOs stop running on duct tape by taking care of the cross‑functional work that doesn’t leave their desks.
After all, your business shouldn’t scale only as fast as your calendar.
When you’re wearing too many hats, you stop being the multiplier of output and become the limiter of it
Then other things start getting in the way.
but everything is too important to be left behind.
You’ve likely tried to keep up by:
Working nights and weekends just to stay on top of it all
(and it still doesn’t feel like enough)Telling yourself things will calm down
(they don’t)Signing up for tools that promised to help
(and then managing the tools became its own job)Setting up systems and automating what you could
(and that became another project you didn’t have time for)A partner who owns the work that keeps landing back on you
The whole picture, not just one pixel
= less noise on your mindThis week it’s the follow-ups that keep slipping. Next week it’s onboarding, or applications you haven’t had time to review. It’s the reality of startup life, and it’s what makes hiring for it so hard: you can’t post a role for a job that changes by the week. So the person by your side has to be ready for any of it.
So how can I help? Over the past ten years, I’ve worked across multiple areas:
My goal is to get you through this middle stage, when you’re too busy to handle everything yourself but not big enough yet to hire multiple full-time people.
Working with AI since 2017
= quality, clarity, and efficiencyI joined an AI startup in the scheduling industry the same year Apple got rid of the iPhone home button. Yep, tech has come a long way.
Working on the human-in-the-loop team in particular showed me how much nuance and clarity it takes to communicate with both a person and an LLM. That plus my product management background helped me find the balance of quality, clarity, and efficiency that is needed to accomplish... well, anything.
With AI, this statement has become more true than ever: just because you can, it doesn’t mean you should. My goal is to use AI where it actually saves you time, not where it would add another thing for you to manage or become a shiny tool you never end up using.